I make complex
B2B products feel obvious
I'm drawn to the messy, intricate puzzles: fintech, compliance, HR tech, and now AI.
Solving them is what drives me.
Latest Projects
My side quests
A bit about me
I enjoy projects where the scope isn't clear yet. Hand me an ambiguous problem and I'll work out what it needs: talking to users, figuring out what's actually worth building, designing the solution, or getting five stakeholders to agree.
Outside of work, you'll find me:
Teaching Visual Design and Strategy at the University of Strasbourg
Advising early-stage startups on design at Antler
Building my own projects, e.g. a type-experimentation playground or a game that generates itself with AI
01
What drives you?
Seeing the work actually land. The analytics platform I redesigned was the most complained-about part of the product when I started. Within a year it won a Forbes award for best analytics platform. Turning something around like that, from the thing everyone hated to the thing that wins, is the most satisfying part of the job. It helps that I'm drawn to the unglamorous problems most designers avoid: compliance, payroll, compensation. That's usually where the turnaround is biggest.
02
Why did you get into design?
My family owned a printing press, so I grew up around screen printing and typography. That's how I became a visual designer. I've got a bachelor's in visual communication and a master's in digital design, and somewhere in there I moved from making things look right to making complex products work. Print taught me craft, but you send it into the world and never find out if it worked. Digital design has metrics you can measure and iterate with.
03
What are you like to work with?
Self-driven, ambitious, and good with people. Those don't always go together, but that combination is what makes me work well in fast-paced teams. Shipping fast matters. Being kind about it is what makes it hold up in the long run.
04
What do you do when you're not designing?
I'm outdoors as much as I can be, camping and hiking with my dog. I'm almost always mid-project with my hands, usually a painting or a linocut. Same itch as the design work: take an idea and make it real. I also read a lot, mostly fantasy or classics.